Lord Nut created these peanuts in homage of his only true love—Rebel Mary. This fiery lass wielded a temper that only drew him closer to her. Yet it ultimately tore them apart as she angrily abandoned him on Valentine’s Day (he had given her a veggie dicer as a gift). Here’s to you, Rebel Mary, wherever you and your finely chopped tomatoes may be.

Rumour has it these peanuts gained the nickname “Wingman” when Lord Nut donned a flying lizard costume to reach their rare ingredient on a remote cliff. It’s also been said the name derives from the time Lord Nut, as a favour to his best mate, accompanied a rather dull damsel on a double date. Believe whichever account you favour. They’re both probably true.

Lord Nut is renowned as a bare-knuckle boxer, having won bouts with prizefighters, matelots, rampsmen, and lang-legged telepathic twins. To keep his fists firm for fighting, he soaks them in pickle juice and ranch. It’s a flavour combo that folks fancy, which he discovered by landing one-two combos on their chops. So pop these tangy peanuts in yours.

By day, he is Lord Nut. By night, he is secretly El Chedderales (dun-dun-duuuuun!), stealthily spreading his brilliant blend of cheddar cheese and spicy jalapeño. You know that he’s paid you a midnight visit by the exciting flavours left on your chiffonier and the etched sword mark on a wall in the shape of a hairless Chihuahua (what’s up with that?).

After a wicked tempest splintered his ship, Lord Nut washed ashore the paradise called Thailand. For the next fortnight, a beguiling gibbon nursed him back to health with the greenest of curries. And so, Lord Nut humbly owes the creation of these peanuts to the bearded rascal. He’d be even more grateful for the mammal’s help if it hadn’t nicked his wallet.

Once, after mooring his ship at Banaba Island, Lord Nut majestically stepped off his vessel. A local dock lass, taken aback by his virile presence, whistled and shouted out, “Come over here, hot Limey!” The ship’s purser mistakenly thought she was calling to him and anxiously ran to her. It was an awkward situation for all parties involved. But at least it inspired this enticing flavour.

In almost all aspects of life, Lord Nut Levington has thrown his irreverent style in the face of the establishment.

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Lord nut & His Noblemen

Lord Nut Levington

He is… the gastronomical activist, leader of the Taste Resistance, bringer of true flavour* to the masses. He is Lord Nut Levington!

In almost all aspects of life, Lord Nut Levington has thrown his irreverent style in the face of the establishment. Urban legend has it that Levington hails from Blighty – an unsavory land known for its extreme blandness and lack of flavour.

He craved unique tastes of varying intensities and could not be confined to a bland existence. When he could stand it no longer, Levington decided upon a self-imposed exile and set out for the exciting New World in search of flavour.

Many experiences and flavour expeditions later, Levington found his mission in life – to lead the Taste Resistance and make a stand against bland. He would bring freedom of flavour to those oppressed by taste conformity. So, to those destined for flavour greatness, or those needing to be liberated from a flavourless existence – join him and continue this revolution.

All in flavour, say YES!

Sanjiv Patel

The son of an immigrant London shopkeeper, Sanjiv Patel’s path to the Flavour Revolution began like most epics do: at the bottom rung, swabbing the decks… okay, fine, stocking shelves.

Moving from the smoke-filled atmosphere of London to the can-do, bootstrap atmosphere and giant blue skies of America was like coming home for Sanjiv. Finally, a place where people think like he does—get ‘er done! Finishing his MBA at Babson College in Massachusetts, and working as Director of Finance for Stacy’s® Pita Chips, and subsequently seeing through their sale to Frito Lay, Sanjiv got a firsthand look at real, category-changing success. And he was hooked.

After a short stint back in London, where he quickly got bored, the muse struck. There’s too much bland, same-same, ho-hum out there. Somebody needed to stand up for the flavour-oppressed, but he needed a mascot that people could rally behind. Something that people could adopt as their own motto, and a leader to carry the flag into battle.

Welcome Lord Nut Levington to the stage, a true revolutionary, a man willing to stand up to the Orwellian competition pushing mediocre (at best!) products at the masses, all the while raking in obscene profits from the unwitting, bewildered public tricked into thinking that “simply salted” is the best they’re going to get.

In 2011 Sanjiv launched Lord Nut Levington as a foundation to build from, a beachhead from which to grow Sanjiv’s vision of Freedom of Flavour to the masses and to hopefully one day grow beyond a single product and into multiple categories, all the while leading the same charge: Fight Bland!

Holy Cow, LLC.

In the crowded field of brands and products, ours may not be the wealthiest, the oldest, or the most conventional, but our products will be special, they will be loved, and of course…. THEY WILL MOO!

Holy Cow LLC is a consumer products company born out of an intense passion for the consumer experience. It is our goal to bring life, imagination, and energy into otherwise tired product categories, through remarkable brands that win hearts and inspire minds. Our hard work will bring us the resources through which we can support our community and share our successes.

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THE FLAVOUR REVOLUTION